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PROACTIVE
Be Dead Romantic.
We learnt that there are always around 300 people waiting for a heart transplant.
So we made the first ever Valentine's card that literally gives your heart away to another person with a QR code.
On the days before, we 'reverse shoplifted' them into stores
And handed them out to forgetful commuters.
Created a website for more info and to download a free copy.
and got some great coverage.
BEHIND THE SCENES
We shot the card ourselves using real pig's hearts on a chilly February day.
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